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What is keyword research?    

What is keyword research

Keyword research  is the process to increase your web-page 
visibility on Google,Yahoo,Bing or other search engine. So that your page can appear on top of the search engine. Keyword research is the basic part of Search Engine Optimization(SEO). Without keyword research, you may find yourself lost in your own lingo and fighting demons as you go about fighting in your industry that cannot be defeated in the search results page.  

The keyword research process involves choosing a topic for your content that focuses on a set of targeted keywords for which you want to rank your content.

History of keyword research 

SEO has been researching keywords for algorithms since 2005. But keyword research as a practice has evolved a lot since then. Search engines now prioritize well-written content based on search intent when ranking on written content.The density of keywords (you often put keywords in your content) is no longer an important factor for search engine optimization. Keyword research techniques have adapted and adapted to the ever-changing search engine algorithm.

Keywords typically occur in the early stages of a research campaign, and often form the basis for future projects, promotions, or content. You can use keyword research to make your writing ideal around new content, to help you decide how to name your product's features, or to customize your website after it's published.

Of course, keyword research strategies vary from small business to enterprise - but we take a look at all sorts of best practices that can improve your ability to find the right keywords for your audience at the right time.

Why keyword research is important?

Importance of Keyword research.jpg

We know how much SEO has evolved over the past 10 years and how insignificant keywords have become our ability to rank well for what people are searching for every day.

And to some extent, this is true; Using keywords that match a person's search is no longer the most important ranking factor in the eyes of an SEO professional. Rather, it's the intention behind that keyword, and whether a piece of content solves it for that purpose (we'll talk more about intention in just a minute).

However, this does not mean that keyword research is an outdated process. Let me explain:

Keyword research tells you what people care about and that you're using the right SEO tool, how popular those topics really are with your audience. The operative term here is Topics - By researching the high volume of search keywords per-month you can identify your content or tabulate the topics you want to create content for.Then, you can use these factors to determine which keywords you search for and target.

By researching their popularity, search volume and general intention keywords, you can tackle the answers most people in your audience want.

How to write a content with keyword research 

  • Engaged audience : To start producing content relevant to your audience, you need to understand what keywords are driving traffic to your site. Determine what your audience is interested in, then write content around it.
  • Increase conversion : Relevant content will not only attract visitors, but it will also attract qualified traffic. You will have a higher conversion rate if the content you are providing is meaningful to those who are reading it. A study by Juniper Research on MOI of email relevance has found that engaging your audience with relevant content can increase net profit 18 times more than broadcast mailing. (Ask yourself: Are you answering the right questions?)
  • Insights into marketing trendsKeyword research will give you insights into current marketing trends and consumer behavior. Keep up to date with what's popular and important to your audience, and use it to keep your content relevant.
  • Use your timr properly : Don’t spend time creating content on keywords that are not growing your bottom line. Use keywords that create success for your benefit, this will have a huge impact on your ROI.
  • Extend your long tail effort : Use keyword research to expand your long tail end efforts to discover other keyword queries. According to SEOmoz, the most popular type of long tail search, this type of search has 70% of search traffic. Effective keyword research can help you rank higher in phrases that matter to your audience, break into new markets, and strengthen your visibility overall.
  • Put keywords in the right place. Identifying your ideal keyword is half the battle. When this is done, putting these keywords in the right place is the next step. This will have a huge impact on your organic search rankings. Anchor text should contain these best keywords to improve your page title, alt text, URLs, and the crawlability of your site on search engines. Studies show that 77% of searchers click on organic links for paid ads. That said, your organic search rank is essential to your long-term success.

No need to waste your time to guess what your audience wants. You can easily conduct any keyword analysis and use your searches to help reorganize your marketing campaigns around specific themes or audiences.

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